![]() ![]() How can I take advantage of this incentive?Įxplore the available incentives for your favourite Ford vehicle. Plus, the power is in your hands to choose a better available incentive when you take delivery of your vehicle. Ordering customers will be eligible for qualifying incentives at the time of order placement or qualifying incentives at the time of final delivery, whichever is preferred.īy locking in your incentive when you place your custom order with your dealer, Ford gives you the peace of mind of knowing you will get a great deal on your new Ford. Read more on Ford and sign up for our autos newsletter.What does “Locking in your Incentive” mean?įord can provide certain incentives for customer-placed orders. More: 5-minute electric vehicle charging could be here soon, professor saysĬontact Phoebe Wall Howard: 31. More: She is chief engineer of all-electric Ford F-150, leading a revolution More: Ford CEO gives employees sobering data about Tesla, challenges ahead The Ford Lightning is built at the Rouge Electric Vehicle Center in Dearborn. And the stock market responded favorably. The cost of the pickup ranges from $39,974 to $92,000 or so, depending on specialty items.įord has had an issue with buyers snapping up the popular Ford Bronco and reselling it at profits of more than $10,000. With some 200,000 reservations, Ford also announced this week a plan to ramp up production. Ford is working through the list in the order reservations were placed since the reveal in May. The company just this week opened up the opportunity for customers to convert their $100 reservations orders to actual purchases. Overwhelming demandįord received so many reservations for the all-electric pickup that the company had to shut down the reservation process in December. The truck is scheduled to be delivered to dealerships in the spring. Hovik, who also owns San Tan Ford in Gilbert, Arizona, said, "We’re really excited as we get close to launching the Lightning." I view the letter more as making sure we’re all on the same page." ![]() We’re coming with a new product, a new way to come to market with that product and it's a hugely anticipated launch. "I don't think the letter makes us look bad, at all. “The Dealer Council worked with Ford Motor Company and we feel very positive about the letter," he said Friday. Tim Hovik, chairman of the Ford National Dealer Council that serves as an advisory group on strategy and developing issues within Ford, said dealers are pleased. How our dealers treat customers has major implications not only on an individual dealer but the reputation of Ford and our dealers." "We are competing with others who have a direct model and we need to be very mindful of how customers perceive Ford and our dealer network. "The all-new F-150 Lightning represents a leap ahead in innovation for Ford trucks and is critical to the Ford brand and our dealerships as we move into a segment we’ve never competed (in)," Deep said. He told the Free Press on Friday that customer care is especially important now. The letter that went out captures the spirit and discussion, Deep said. More: Ford sales surged in Q4 while full-year total reflects COVID-19 impact More: Dwayne 'The Rock' Johnson tweets love for Super Duty to Ford CEO However, the Frick call was primarily intended to review year-end sales and what to expect in coming months with the Lightning order bank opening this week, Deep said. The Free Press confirmed with the Ford dealer community that the letter was sent and received and that a webinar was held with Frick. This letter was inspired by a discussion Frick had with members of the Ford dealer network on Thursday, Ford spokesperson Said Deep said. ![]() If the buyer sells the vehicle within one year, they may face court action that includes blocking transfer of the car title. Ford provided language that explicitly requires the buyer to agree not to sell, offer to sell or transfer any ownership interest in the Lightning within one year of purchase. ![]()
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